- website: milinal.com
- phone number: 48 (73) 222 19 92
- by e-mail: [email protected],[email protected]
II. PURPOSE AND LEGAL BASIS OF PERSONAL DATA PROCESSING
We process your data to the extent necessary to conclude and perform the sales contract and to offer our other services, such as:
a) making the Services available for the presentation and sale of our products.
b) making local services available, including those offered at events and fairs involving MILINAL.
c) carrying out regular and recurring promotional programs.
d) handling concluded transactions, including, for example, the settlement of payments and the shipment of goods.
e) providing for the handling and fulfillment of consumer rights, for example, under warranty or return of goods basis, both before and after the conclusion of the sales contract, including through direct contact (telephone, e-mail).
f) providing MILINAL with its own: information, communications, newsletters, and other direct communication.
g) ensuring the security, functionality and stability of our services at every level.
h) assessment and measurement of data related to the purchase process, including returns and cancellations made by the User.
i) evaluation and analysis of the activity and information collected as part of your account and purchases made by you on the website, including in particular information relating to returns, in order to present you with the payment methods available to you. (Payments are processed by entities cooperating with the Administrator in this regard). This action does not materially affect your decision regarding your purchases and does not limit your choice regarding the range of goods purchased.
j) offering and implementing discounts and rebates.
k) MILINAL's presentation of its own products, based on your fashion preferences.
In the case of the conclusion and performance of the contract and the provision of the services you wish to use - your personal data is processed on the basis of the sales contract concluded (i.e. art.6(1)(b) of the GDPR). In other cases, the legal basis is the legitimate interest of MILINAL resulting from the subject of its business activity (i.e. art.6(1)(f) of the GDPR).
2.Offer presentation.
Your data may also be processed to:
a) analyze the frequency of products displayed on the Website and the presentation of MILINAL goods and services tailored to your purchase history and consistent with your preferences.
b) personalize the MILINAL brand offer based on the data provided by you.
c) adjust the views on the website and build recommendations that suit your fashion preferences.
For this purpose, we use device and access data as well as similar data received from our partners. A personalized offer ensures comfortable and accessible use of the Website and access to all the products we offer. Thanks to personalization, we can present goods and services tailored to your needs. The legal basis for data processing in order to adjust our products to your preferences is the legitimate interest of MILINAL, which is direct marketing (art. 6(1 )(f) of the GDPR).
3. Advertising and market research, data analysis.
We use your data for our own promotional purposes as part of data analysis, including market research, to:
a) create target groups of Users (also within social media such as Facebook, Instagram) with similar interests and expectations, similar use of the Website, or shopping habits (segmentation).
b) collect and process information about your demographics, fashion preferences, shopping habits, and use of the Service, and to use this information to carry out activities to promote MILINAL's own products and services.
c) identify and predict fashion trends.
d) build forecasts for online purchases.
e) promote own products and services.
f) plan and analyze the effectiveness of promotional activities within target groups.
g) improve and adapt promotional activities for our own products and services.
This allows us to present you with interesting MILINAL brand products according to your preferences using statistical, aggregated, and anonymized data, as well as data that can be attributed to a specific person by performing additional actions. The legal basis for the processing of your data is based on MILINAL's legitimate interest, which is direct marketing (art.6 (1) (f) of the GDPR).
4. Product and technology development.
We use your data for the development of our products and services (development of technology, personalization of services), which allows us to tailor offers that meet your preferences. In doing so, we use aggregated, pseudonymized or anonymized data, which makes it easier and faster to resolve online shopping issues and also has a positive impact on customer service levels. In this way, we achieve our objectives of:
a) creating technical solutions to eliminate problems in finding the right products in order to improve your shopping experience,
b) improving communication channels with the Administrator through the use of automated contact solutions (including chatbot),
c) optimizing personalized services and technologies for data analytics, MILINAL's own brand promotions, and online shopping,
d) developing technology to ensure the security of information systems, personal data, and fraud prevention,
e) optimizing business and logistical processes by accelerating and simplifying the execution of concluded contracts and the services offered,
f) constantly developing technical solutions to improve and optimize the personalization of our offer,
g) implementing and developing solutions for the automated resolution of problems reported by customers,
h) fraud prevention,
i) developing and validating software solutions to optimize the necessary business and logistics processes.
The legal basis for the processing of your data is the legitimate interest of the Administrator in the development of products and technologies, which is necessary for the proper running of the business activity and the tailoring of the offer according to your needs (art.6(1) (f) of the GDPR).
5. Service optimisation.
In order to improve business operations, as well as to protect MILINAL's interests, your data is processed by:
a) improving the customer service provided by the Customer Service Office, in particular by implementing solutions to speed up the clarification of reported problems (service automation).
b) fraud prevention.
c) ensuring compliance in the exercise of consumer rights arising from the conclusion of the contract (complaints, right of return).
d) correctly fulfilling the obligations incumbent on MILINAL in connection with the conclusion of sales contracts (documenting transactions and tax documentation keeping).
e) demonstrating compliance with legal provisions in the field of activity conducted, including in particular consumer rights and personal data protection.
f) MILINAL claim securing.
The legal basis for the processing of your data is the legitimate interest of optimizing our business operations, and, if the processing is required by law (e.g., tax law, consumer protection legislation), demonstrating our compliance with such laws (art.6(1) (f) of the GDPR).
III. DATA TYPE
1. The Administrator processes the following personal data, the provision of which is necessary for:
a) the registration of your account on the Website:
- name and surname;
- e-mail address.
b) you to use and manage your account on the Website:
- name and surname;
- telephone number;
- e-mail address;
- sex;
- age;
- address data (street, house number, apartment number, postal code, city, country);
- NIP or PESEL (in the case of an invoice).
c) receiving information (newsletter) about promotional activities, and special offers:
- e-mail address;
- telephone number;
- date of birth.
d) the performance of the sales contracts concluded by you and registered on the Website:
- name and surname;
- e-mail address;
- telephone number;
- address data (street, house number, apartment number, postal code, city, country);
- NIP or PESEL (in the case of invoice);
- data relating to purchases on the Website.
e) the performance of contracts concluded without your registration on the Website:
- name and surname;
- e-mail address;
- telephone number;
- address data (street, house number, apartment number, postal code, city, country);
-Instagram: instagram.com/milinal.pl
-Youtube: https://www.youtube.com/@milinal_brand
Milinal hereby informs you that it has limited influence over the processing of data by the operators of the Social Networks,